McAlester News-Capital, McAlester, OK

Sports

September 12, 2012

Sooner Sports TV is born

OU, FOX Sports craft 10-year multimedia agreement

NORMAN — Oklahoma doesn’t have its own television network, but the deal it announced on Wednesday with FOX Sports comes pretty close.

OU and FOX Sports have agreed 10-year multimedia programming partnership featuring “Sooner Sports TV Powered by FOX Sports,” a multiplatform network that provides for immediate and wide distribution of at least 1,000 hours of OU sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest and FOX College Sports, according to a release from the University.

The programming blocks will be distributed on FOX Sports Networks, reaching 9 million TV homes in Oklahoma, Texas, Arkansas and Louisiana. Outside of this four-state region, select programming from “Sooner Sports TV” will be made available nationally, either on FOX College Sports via cable providers or on outer market regional sports packages offered by satellite providers.

“Being able to launch to 9 million people with the opportunity to grow that base is exciting,” OU athletic director Joe Castiglione said. “We examined the amount of programming we would have available to us and getting at least 1,000 hours of programming in a multi-platform network was exciting to us.

“This was at least 10 times the amount programming OU has been able to offer previously to our fans. Partnering with one of the world’s leading media companies is exciting. The opportunity for us to engage in some creative programming that we can develop here on our campus in partnership with the variety of entities we have available, all of that was important. To do it in a way that made the most sense for our program going forward.”

Additionally, the partnership between OU and FOX Sports will include an online component featuring extensive “all-access” content not televised on FOX Sports networks. Such material will include live streaming, archived games, and additional content exclusively for the web.

Nearly all of the content will be produced by the SoonerVision production unit. SoonerVision currently employs a staff of 95. The SoonerVision facility, located at Owen Field, already houses two control rooms, allowing simultaneous distribution of content to the department’s five in-venue video boards and television. SoonerVision covered 65 events for television distribution last year.

“One of the things that really excited us about this relationship was when you looked and saw the infrastructure the University had invested in for their SoonerVision properties,” FOX Sports  It was state of the art, HD facility.” FOX Sports Southwest general manager Jon Heidtke said.

Financial terms of the agreement were not disclosed, but all the income derived from it will go to OU.

The Big 12 Conference television agreement that was signed last week with ABC/ESPN and FOX Sports gives the schools the rights to all programming that isn’t selected for network or cable broadcast. The agreement means each school will hold the rights to one football game per season.

“Our agreement has been carefully constructed to take advantage of the programming opportunities we have available to us,” Castiglione said. “The vast majority of the football programming is already part of the conference television agreement. Going forward, that will remain. We’lll have a chance to get access to some of those games on a re-air basis. That is something great for our fans, too. In addition to our programming we typically produce, we’ll have a chance to re-air some of these games in their entirety much sooner than we’ve ever had the chance to do before.”

The content will also be accessible immediately. OU’s has been developing this for several years. It wanted to create something sustainable that avoided the issues Texas has faced with getting cable and satellite providers to carry the Longhorn Network.

The partnership with FOX Sports gets OU content on the air without the hassles of building a network from scratch.

“This really gives us the best of all possible worlds. We have substantial OU branding in programming, along with immediate and full distributions for fans in Oklahoma, Texas and the region and through a variety of FOX platforms around the country,” Castiglione said. “The exciting part is it also gives us a chance to grow along with our media partner. We really thought this approach would serve our fans the best way possible.”

 

1
Text Only | Photo Reprints
Sports
  • Lindley, Tom.jpg As Final Four tips off, all eyes are on the refs

    Whistles have changed the course of the NCAA tournament. Let's just hope one doesn't decide college basketball's next national champion.

    April 5, 2014 1 Photo

  • spt_mariejones.jpg 92-year-old fan bleeds UK Wildcats blue

    As the Kentucky Wildcats prepare for their 16th Final Four appearance this weekend, they’ve reawakened the passions of fans across the country, including one woman who watches every game on TV, even though she can’t clearly see the players’ faces.

    April 5, 2014 1 Photo

  • Screen Shot 2014-04-02 at 3.45.19 PM.png VIDEO: Nolan Ryan's wild first pitch

    Even in his most dominant years, Nolan Ryan was never known for his pinpoint control. The all-time Major League leader in strikeouts -- and walks -- threw out the ceremonial first pitch this week before the Houston Astros' opener against the New York Yankees. It did not go well.

    April 5, 2014 1 Photo

  • Lindley, Tom.jpg Young athletes face alarming risk of head injuries

    Concussions are a growing injury among young athletes and cause for alarm. Reasons for the trend are varied, but we at least need better data and more study of how to avoid them.

    March 26, 2014 1 Photo

  • Could the NCAA Tournament work for other sports?

    The NCAA men's basketball tournament is the most profitable postseason in the U.S., so why couldn't other leagues copy its format?

    March 23, 2014

  • s-KEMBA-WALKER-BUZZER-BEATER-large300.jpg 5 memorable college hoops tourney buzzer beaters

    It's March, which means the NCAA Tournament is just around the corner. But before March Madness takes hold, the conference tournaments, which get under way this week, often provide their own share of exciting finishes. Here are five memorable buzzer beaters from conference tournament play.

    March 10, 2014 1 Photo

  • Is the NFL ready for Michael Sam?

    After the University of Missouri defensive lineman announced he is gay, many within the NFL publicly supported the All-American, who's expected to join a team following May's college draft.

    February 23, 2014

  • VIDEO: Canada women beat USA for hockey gold

    Marie-Philip Poulin scored twice for the second straight Olympic gold medal game and Canada beat the United States 3-2 in overtime on Thursday for its fourth consecutive title.

    February 22, 2014

  • The science of workout music

    You're bundling up for a chilly morning run. Or about to climb on the elliptical for a high-energy workout. Or warming up before a weightlifting session.

    What's the first thing you reach for?
     Your earbuds, naturally.

    February 20, 2014

  • Lindley, Tom.jpg Limiting college football's offense creates clear winners and losers

    The rules of college football could soon change to limit teams from snapping the ball until 29 seconds or less remain on the play clock. The rule would handicap quick offenses and benefit teams with deep defenses. What does it mean for fans? That depends on what kind of football you like to watch.

    February 19, 2014 1 Photo

Poll

What team is your favorite Oklahoma college football team?

OU (University of Oklahoma)
OSU (Oklahoma State University)
     View Results
AP Video
Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism
NDN Video
Jabari Parker's Top 5 Plays From Duke Career Kourtney Kardashian Is a Bikini Babe More Manpower Than Ever Expected At 4/20 Rally Debunk'd: Miley Cyrus AIDS, Cheeseburgers Cause Cancer, Military Warning Bill Previewing the NBA playoffs Raw: Orthodox Christians Observe Easter Rite My name is Cocaine Raw: Space X Launches to Space Station Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.