McAlester News-Capital, McAlester, OK

January 21, 2013

Shinn at 3 p.m.: OU football ranked 10th in net value

The Norman Transcript

NORMAN — Oklahoma finished 15th in the polls this season. In terms of monetary value, the Wall Street Journal has the Sooners at No. 10.

Using a formula created by Ryan Brewer, a finance professor at Indiana University-Purdue University Columbus, teams are ranked based on data such as revenue, expenses and growth projections. The formula is used to gauge the value of a program if it could be sold like a professional team.

The Sooners’ value for 2012 was $454.7 million. Texas leads the list at $761.7 million, followed by Michigan ($731.9 million), Florida ($599.7 million), Notre Dame ($597.4 million), Ohio State ($586.6 million), Auburn ($508.1 million), Georgia ($481.8 million), Alabama ($476.0 million) and LSU ($471.1 million).

Among Big 12 schools, Texas Tech came in 22nd ($211 million), Oklahoma State came in 23rd ($209.1 million), Kansas State was 24th ($207.1 million) and West Virginia was 32nd ($159.4 million).