McAlester News-Capital, McAlester, OK

National News

August 16, 2012

Obama plays up love of beer to ferment coalition of the swilling

DUBUQUE, Iowa — When Michelle Obama asked her husband on Wednesday if he'd eaten a fried Twinkie at the Iowa State Fair, President Obama leaned into the microphone to boast: "Pork chop and beer."

"He's so pleased with himself," the first lady shot back, rolling her eyes to the crowd.

He sure seemed to be. Across Iowa over the past three days, Obama talked about wind power and drought relief and middle-class taxes. But what he really seemed excited about was beer. He bought a round of beers at the fair. He told coffee shop patrons about one of the latest features at the White House: a home brewery. He spoke longingly of the beer he planned to quaff on the bus at the end of the day.

The crowds drank it up. They cheered at every mention, chanting: "Four more beers!"

That may be exactly the point. As Obama and his Republican opponent, Mitt Romney, battle for hearts and votes, Romney is trying to show that he shares their values of family, faith and hard work. He talks of marrying his high school sweetheart, supporting his wife through her battle with multiple sclerosis, raising his five boys and enjoying his grandchildren. Obama is taking it a step further by trying to seem an everyman himself. He talks of being raised by a single mom, his late father-in-law's working-class career, his own family's financial struggles in their early years.

And he talks about beer.

There is good reason to presume that beer is a way for Obama to connect with voters. It presents a contrast with Romney, who doesn't drink (and who was scooping ice cream in a 1950s-style parlor in Ohio when Obama was buying beers at the fair). Consumer research shows that beer is most popular with the very voters that Obama and Romney are fighting over: middle-America independents.

Text Only | Photo Reprints
National News
Seasonal Content
AP Video
Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence NYPD Chief Calls for 'use of Force' Retraining VA Nominee McDonald Goes Before Congress Bush: Don't Worry, Sugarland Isn't Breaking Up US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Raw: First Lady Says `Drink Up' More Water Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Cat Fans Lap Up Feline Film Festival Michigan Plant's Goal: Flower and Die Veteran Creates Job During High Unemployment
NDN Video
Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB' Adam Levine Ties the Knot Sebastian The Ibis Walks Beautiful Bride Down The Aisle | ACC Must See Moment NASA Ceremony Honors Moon Walker Neil Armstrong Faces of Souls Lost in Malaysian Plane Crash 105-year-old woman throws first pitch Man Creates Spreadsheet of Wife's Reasons for Turning Down Sex 'Weird Al' Is Wowed by Album's Success
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.