McAlester News-Capital, McAlester, OK

National News

June 26, 2012

Cereal makers spend $156 million to get kids hooked on sugar

Do cereal companies value profits over children's health?

Whether it be the perpetual candy commercials during kids' programming, or ads upon ads of sugary drinks being advertised, children are extremely tempted by the foods they see on TV.

Among the biggest marketing campaigns towards children food products is cereal. Obviously not the bran, oat, or corn flakes varieties, but those pre-sweetened cereals like, Cocoa Puffs, Froot Loops, or Honey Smacks.

In a new report, the Yale Rudd Center For Food Policy & Obesity revealed that cereal companies marketed the least nutritious products to children while promoting healthier ones to parents.

The report indicates that out of 115 brands of cereals examined, 19 were advertised to children, compared to 27 that were marketed to parents as good food choices for their kids. The cereals that were promoted to children, had 85 percent more sugar, 65 percent less fiber, and 60 percent more sodium, according to the report.

Animated mascots

PhotoLike most TV ads made for children, cereal commercials contain bright images, quirky music and animated mascots. Although cereal companies are fully aware of the growing childhood obesity problem, they choose to support the bottom line and put dollars over health, the report charges.

General Mills, Kellogg's, and Post spend an average of $156 million per year in marketing children's cereals.

The report entitled "Cereal Facts, Food Advertising to Children and Teens Score 2012," also shows that children aged six to 11 watched a whopping 721 cereal commercials on television in 2008, and two to five year olds saw 642.

Cereal companies also do a large amount of website advertising, as they know today's children are more computer-savvy than adults.

The companies also know kids love video games, so many sites including AppleJacks.com, RessesPuffs.com, and CornPops.com all have interactive games on its site to not only attract younger consumers, but also to get them to return to the site for games, while being kept abreast of new product information. And it's working.

Text Only | Photo Reprints
National News
Seasonal Content
AP Video
Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 Raw: Deadly Storm Hits Virginia Campground Death Penalty Expert: 'This is a Turning Point' Raw: MH17 Victim's Bodies Arrive in Netherlands
NDN Video
Bill Murray Continues To Be Just Bill Murray By Eating Some Free Bill Murray Ice Cream Deja vu: Another NYPD officer choke-holding a suspect Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Chapter Two: Becoming a first-time director Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.