McAlester News-Capital, McAlester, OK

Community News Network

June 13, 2014

Father's Day cards make subjects the targets of jokes

(Continued)

"It's really important to tap into what's going on in people's homes, or the cards won't sell," Whyatt said. He added: "I'm careful not to make dad into a complete idiot."

Katherine Cerami, 28, of Bethesda, Maryland, said she bought such Father's Day cards when she was younger because they made her laugh.

"If I saw something about the couch or the [TV] remote or putting your feet up and relaxing, I'd get it," Cerami said. Her father, she said, "sort of has his chair and the shows and sports he watches."

But this year, she opted for a more serious "From your loving daughter" card. Now that she's older and out of the house, Cerami said, she didn't want something so "stereotypical" or "cheesy," and she couldn't find another kind of funny card that fit.

Greeting card companies are listening. Hallmark officials say their offerings will increasingly show more involved dads, just as they have expanded over the years to include stepfathers, single dads and more active grandfathers.

Matt Gowen, editorial director for Hallmark's humorous Father's Day cards, said Hallmark focused this year on appealing to millennial dads. One card shows a dad with a goatee juggling a baby and two small kids as coffee cups and a baby bottle swirl around him. Inside, the message says, "Only multi-task in fun ways today." Another shows two brawny men arm-wrestling. One says, "Gah! You been weightlifting?" The other answers, "Nope. Kid-carrying."

"It's the idea," Gowen said, "that Dad is there, he's plugged in and is a big part of the baby's and child's upbringing."

Text Only | Photo Reprints
Community News Network
Seasonal Content
AP Video
Disabled Veterans Memorial Nearing Completion Last Mass Lynching in U.S. Remains Unsolved Home-sharing Programs Help Seniors Ex-NYC Mayor: US Should Allow Flights to Israel Clinton: "AIDS-Free Generation Within Our Reach" Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence NYPD Chief Calls for 'use of Force' Retraining VA Nominee McDonald Goes Before Congress Bush: Don't Worry, Sugarland Isn't Breaking Up US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Raw: First Lady Says `Drink Up' More Water Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City
NDN Video
Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB' Adam Levine Ties the Knot Sebastian The Ibis Walks Beautiful Bride Down The Aisle | ACC Must See Moment NASA Ceremony Honors Moon Walker Neil Armstrong Faces of Souls Lost in Malaysian Plane Crash 105-year-old woman throws first pitch Man Creates Spreadsheet of Wife's Reasons for Turning Down Sex 'Weird Al' Is Wowed by Album's Success
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.