McAlester News-Capital, McAlester, OK

Community News Network

February 14, 2014

Since when is college football not a business?

So the National Labor Relations Board hearings on the Northwestern University football team's proposal to form a union have just gotten under way, and we already have our first howler.

Here it is, from the mouth of Northwestern's vice president for university relations, Alan K. Cubbage: "We do not regard, and have never regarded, our football program as a commercial enterprise." OK, Alan, but you may be the only ones who don't. How, exactly, is an entity that sells tickets to its events - not to mention the national TV rights to broadcast those events - not engaging in commerce?

Not surprisingly, the claim - that big-time college sports do not represent commercial activity - has been consistently rejected by the courts. It also directly contradicts various statements made by the National Collegiate Athletic Association and its current and former officials.

Consider, for instance, a strategic report written in 2011 for the University of California at Davis by ex-NCAA President Cedric Dempsey. Davis had recently moved up from Division II to Division I, and the partly related fallout - specifically, the decision to cut some non-revenue-generating sports - had kicked up controversy on campus. Dempsey, who had become a consultant after leaving the NCAA, was hired to explain to everyone how the world of big-time college sports works. As he put it, Division II still uses an "educational model" that relishes "the history of noble amateurism." Division I, by contrast, is run on more of a "business model," with schools investing resources in the sports with the greatest potential to generate revenue. Hmmm.

Dempsey's successor at the NCAA, Myles Brand, put an even finer point on it. In a 2006 speech to NCAA members, Brand explained that "commercial activity" - like selling broadcast rights - is mandated by the "business plan." The failure to "maximize revenues," he said, would be "incompetence at best and malfeasance at worst."

It was just one of many occasions that Brand used to push the NCAA to embrace commerce - or to more enthusiastically embrace its commercial roots, which actually predate the existence of the organization itself. The very first intercollegiate competition, a regatta between Harvard and Yale on Lake Winnipesaukee in 1852, was the brainchild of the superintendent of the Boston, Concord and Montreal Railroad, who figured it would help fill his cars. It did. Before long, the Harvard-Yale regatta was an annual event to which both schools were selling tickets.

From these humble beginnings, big-time college sports were born. Now, a handful of collegiate football players wants a seat at the table where workplace conditions are being discussed. And the school that's trying to deny them that seat apparently can't come up with a more compelling argument than the self-evidently stupid claim that a multi-billion-dollar industry is not a commercial enterprise.



 

1
Text Only | Photo Reprints
Community News Network
Seasonal Content
AP Video
Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kerry: No Deal Yet on 7-Day Gaza Truce Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Gaza Residents Mourn Dead Amid Airstrikes Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp Cumberbatch Brings 'Penguins' to Comic-Con Raw: Air Algerie Crash Site in Mali Power to Be Restored After Wash. Wildfire Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites
NDN Video
Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.