McAlester News-Capital, McAlester, OK

Announcements

February 19, 2013

Teen lingerie luring ever-younger girls

NEW YORK — When Kathleen Jordan stopped at a Victoria's Secret a year ago to buy something for herself, the visit had an unintended consequence: her 13-year-old daughter got hooked on Pink, the lingerie brand's young collegiate line.

"Now she has more bras than I do, in every color under the sun," said Jordan, a principal at design and architecture firm Gensler in New York. "She's not alone — all her girlfriends are into Pink, too. I recently overheard one of her girlfriends excitedly sharing the details of her favorite Christmas gift from Pink."

Limited Brands Inc.'s Victoria's Secret isn't the only retailer generating sales as it becomes more acceptable for middle-and high-school girls to show off bras under clothing and buy intimates. Teen chains are, too.

Hot Topic Inc. is testing an edgy lingerie line called Blackheart, and Urban Outfitters Inc., which has said intimates could eventually make up 10 percent of sales, has bolstered such offerings across its brands. Even Justice, the store for 7- to 12-year-olds owned by Tween Brands Inc., is selling $21.90 tie-dye bras and $9 flowered panties online.

Retailers are taking care to present the garments as cute versus sexy, said Marcie Merriman, founder of retail and brand strategy consultancy PrimalGrowth in Columbus, Ohio.

Stores are "all going to say they're targeting 18- to 22- year-olds, but the reality is you're going to get the younger customer," she said.

A decade ago girls had little choice in underwear; a first bra was typically a plain garment bought at a department store or discounter such as Target or Kohl's.

"Sensuality and body image continues to be a message that young girls are seeing and are being exposed to in a much less controlled fashion perhaps than even 10, 12 years ago," said Dan Stanek, executive vice president at brand consultancy Big Red Rooster in Columbus, Ohio. They're aiming to imitate the lingerie styles worn by role models and celebrities seen on the Web and social media, he said.

Text Only | Photo Reprints
Announcements
  • RICHARDSON 50 1.jpg Richardsons celebrate 50 years of marriage

    Haileyville High School graduates Jim and Connie Richardson, of rural Claremore, will celebrate their 50th wedding anniversary Saturday.

    April 15, 2014 2 Photos

  • Masonic Officers South McAlester Lodge 96 announces officers for 2014

    South McAlester Lodge 96 officers for 2014 are, from left, front row, Senior Warden Larry Ivy, Worshipful Master Chad Peery, Junior Warden Lance Hess, Senior Steward Christopher Hitchcock and Secretary Brian Engleman; and top row, Senior Deacon Matthew Box, Junior Steward Gregory Steidley, Chaplain Billy Erkin and Trustee Mike Sexton. Not pictured are Treasurer Jack Inman, Junior Deacon Jake Tannehill and Brent Yates.

    January 7, 2014 1 Photo

  • facebook.png Have teens really stopped using Facebook?

    In baseball, trend-spotting tends to be based on statistical analysis. In fashion, it's driven by runway shows. And when it comes to social networks, the ascendant paradigm for forecasting the future seems to center on first-person anecdotes and unsupported hearsay from random teen-agers.

    August 24, 2013 1 Photo

  • amazon Why you shouldn't trust Internet comments

    A new study suggests that such online scores don't always reveal the best choice. A massive controlled experiment of Web users finds that such ratings are highly susceptible to irrational "herd behavior" — and that the herd can be manipulated.

    August 23, 2013 1 Photo

  • Screen shot 2013-08-13 at 10.25.04 AM.png VIDEO: Timelapse shows Perseid meteor shower

    This CNN video, shot in Hawaii, shows dozens of meteors crossing the skies during the Perseid meteor shower.

    August 23, 2013 1 Photo

  • 0812-forged.jpg Man accused of forging divorce papers to fool new girlfriend's mom

    A Pennsylvania man is accused of forging a judge's signature on a divorce decree to fool the mother of his much-younger new girlfriend, according to court documents.

    August 22, 2013 1 Photo

  • RAV4Ext.jpg Cargazing: Toyota RAV4 gets more efficient, better looking

    If you're looking for a compact crossover these days, you've got plenty of options: the sporty kind, the luxury kind, the truck-like kind and the just plain funky kind. But what I'm checking out this week is the traditional kind. It's the 2013 Toyota RAV4, and it's the kind of middle-of-the-road crossover that's made this type of car so popular in recent years.

    August 22, 2013 2 Photos

  • AVIS12.jpg 'We try harder': The most brilliant ad slogan of the 20th century

    In 1962, Avis was in search of a new advertising campaign. So the ad agency Doyle Dane Bernbach decided to embrace Avis' second-place status as a sneaky way to tout the brand's customer service. "When you're only No. 2, you try harder," went the new tagline. "Or else."

    August 22, 2013 1 Photo

  • 0812-twins.jpg 8 sets of twins enrolled in school's kindergarten

    Sixteen tiny kindergartners sat on the slide at Pipe Creek Elementary in on their first day of school, waiting for a photographer to take their picture. Those 16 children are bound together by a common thread — they are all twins.

    August 16, 2013 1 Photo

  • iStock_000018389392XSmall.jpg 10 worst password ideas and tips for picking a better one

    Are your online passwords easily hackable? Measure yours up against this list of the 10 worst password ideas as outlined by Google Apps.

    August 16, 2013 1 Photo

Seasonal Content
AP Video
Raw: Obama Tours Gyeongbok Palace Swimmer Michael Phelps Back in Competition Raw: Obama Lays Korean War Memorial Wreath Obama Leads Naturalization Ceremony in Seoul Calif. School Bus Crash Hurts Driver, 11 Kids Country Club for Exotic Cars Little Science Behind 'Pollen Vortex' Prediction US Proposes Pay-for-priority Internet Standards Wife Mourns Chicago Doctor Killed in Afghanistan FDA Proposes Regulations on E-cigarettes Kerry Warns Russia of Expensive New Sanctions Mideast Peace Talks Stall on Hamas Deal Cody Walker Remembers His Late Brother Paul Grieving South Korea Puts Up Yellow Ribbons Raw: Kerry Brings His Dog to Work Raw: Girls Survive Car Crash Into Their Bedroom Three U.S. Doctors Killed by Afghan Security Yankees' Pineda Suspended 10 Games for Pine Tar Colleagues Mourn Death of Doctors in Afghanistan Ukraine Launches Operation Against Insurgents
NDN Video
Grumpy Cat Not Impressed at "Idol" Is Shaquille O'Neal the World's Best Ex-Athlete? Raw: Obama Plays Soccer With Japanese Robot Behind The Tanlines Jersey Strong Part 2 BASE Jumpers Set World Record Screaming 2-year-old gets psyched at Penguins game Pineda: Put pine tar because he didn't want to hit anyone Beyonce on Her Biggest Influence Michael Strahan's First Day on "GMA" Clerk catches on fire after man throws Molotov Cocktail into Brooklyn store Amazon's Deal With HBO Leapfrogs Streaming Rivals Stephen Colbert Tells David Letterman His Plan for 'Late Show' Georgetown police officer filmed tripping students Viral: It's Not Pitbull - It's Amy Poehler! Recycling Highlights for Earth Day Lupita Nyong'o Named People's 'Most Beautiful' Peeps Launched into Outer Space NYPD's Twitter Request For Photos Backfires New HBO Go Commercials Capture Awkward Family TV Watching Raw: Leopard Bites Man in India
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.