McAlester News-Capital, McAlester, OK

Announcements

July 25, 2013

Working with college girls to sell style

Advertising executive Karen Zuckerman has assembled a small army of college women across the country to spread the word about her ambitious Rockville, Md.-based dorm-decorating company.

Aptly called Dormify, the start-up — funded with $2 million from a dozen investors and Zuckerman herself — is going head to head with big brands like Pottery Barn, Target and Bed Bath & Beyond as it tries to capture a slice of the collegiate-spending market.

Dormify sells stuff online, such as vinyl wall decals that make you believe a chandelier is hanging from the ceiling. The biggest chunk of its business is bedding, which includes sheets, duvets and decorative pillows under girly names like "California Girl" and "City Chic."

What interests me about the business are the 300 style advisers positioned across 150 colleges. The goal is to create a national network of Dormify ambassadors who will spread the brand through blog posts, photos and updates on social-media sites such as Twitter, Facebook, Pinterest and Instagram. Typical topics run the gamut from basic decorating tips to how to get into a sorority.

"If people like our content, then they are going to be interested in our products," Zuckerman said. "We try to touch on content that all college girls are interested in."

Zuckerman is betting she can blow out the Dormify student brigade into a national distribution channel that not only sells dorm stuff but one day helps young women and couples outfit their apartments after graduation — and maybe even decorate their first homes.

In return for volunteering — style advisers don't get paid, but they can receive a commission from sales — Zuckerman's employees learn to become young businesswomen. They learn how to communicate verbally and in writing. They make contacts. They learn how to market themselves on the Internet.

Text Only | Photo Reprints
Announcements
  • RICHARDSON 50 1.jpg Richardsons celebrate 50 years of marriage

    Haileyville High School graduates Jim and Connie Richardson, of rural Claremore, will celebrate their 50th wedding anniversary Saturday.

    April 15, 2014 2 Photos

  • Masonic Officers South McAlester Lodge 96 announces officers for 2014

    South McAlester Lodge 96 officers for 2014 are, from left, front row, Senior Warden Larry Ivy, Worshipful Master Chad Peery, Junior Warden Lance Hess, Senior Steward Christopher Hitchcock and Secretary Brian Engleman; and top row, Senior Deacon Matthew Box, Junior Steward Gregory Steidley, Chaplain Billy Erkin and Trustee Mike Sexton. Not pictured are Treasurer Jack Inman, Junior Deacon Jake Tannehill and Brent Yates.

    January 7, 2014 1 Photo

  • facebook.png Have teens really stopped using Facebook?

    In baseball, trend-spotting tends to be based on statistical analysis. In fashion, it's driven by runway shows. And when it comes to social networks, the ascendant paradigm for forecasting the future seems to center on first-person anecdotes and unsupported hearsay from random teen-agers.

    August 24, 2013 1 Photo

  • amazon Why you shouldn't trust Internet comments

    A new study suggests that such online scores don't always reveal the best choice. A massive controlled experiment of Web users finds that such ratings are highly susceptible to irrational "herd behavior" — and that the herd can be manipulated.

    August 23, 2013 1 Photo

  • Screen shot 2013-08-13 at 10.25.04 AM.png VIDEO: Timelapse shows Perseid meteor shower

    This CNN video, shot in Hawaii, shows dozens of meteors crossing the skies during the Perseid meteor shower.

    August 23, 2013 1 Photo

  • 0812-forged.jpg Man accused of forging divorce papers to fool new girlfriend's mom

    A Pennsylvania man is accused of forging a judge's signature on a divorce decree to fool the mother of his much-younger new girlfriend, according to court documents.

    August 22, 2013 1 Photo

  • RAV4Ext.jpg Cargazing: Toyota RAV4 gets more efficient, better looking

    If you're looking for a compact crossover these days, you've got plenty of options: the sporty kind, the luxury kind, the truck-like kind and the just plain funky kind. But what I'm checking out this week is the traditional kind. It's the 2013 Toyota RAV4, and it's the kind of middle-of-the-road crossover that's made this type of car so popular in recent years.

    August 22, 2013 2 Photos

  • AVIS12.jpg 'We try harder': The most brilliant ad slogan of the 20th century

    In 1962, Avis was in search of a new advertising campaign. So the ad agency Doyle Dane Bernbach decided to embrace Avis' second-place status as a sneaky way to tout the brand's customer service. "When you're only No. 2, you try harder," went the new tagline. "Or else."

    August 22, 2013 1 Photo

  • 0812-twins.jpg 8 sets of twins enrolled in school's kindergarten

    Sixteen tiny kindergartners sat on the slide at Pipe Creek Elementary in on their first day of school, waiting for a photographer to take their picture. Those 16 children are bound together by a common thread — they are all twins.

    August 16, 2013 1 Photo

  • iStock_000018389392XSmall.jpg 10 worst password ideas and tips for picking a better one

    Are your online passwords easily hackable? Measure yours up against this list of the 10 worst password ideas as outlined by Google Apps.

    August 16, 2013 1 Photo

Seasonal Content
AP Video
Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism Vermont Goat Meat Gives Refugees Taste of Home Calif. Investigators Re-construct Fatal Bus Cras Mayor Rob Ford Launches Re-election Campaign Appellate Court Hears Okla. Gay Marriage Case
NDN Video
Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Space X Launches to Space Station My name is Cocaine Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday Don't Be A Tattletale: Bad Bullying Tips For Students The trillest thoughts on marijuana "RHOA" Star Charged With Battery Grizzly Bears Get Snowy Birthday Party Weatherman draws forecast when another technical glitch strikes WGN
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.